Logo Design Tips
The company’s ideas, nature, values, and its vision for the future are things that a company logo should represent. Logos should be able to create an impression in people’s mind about a company and its values. The logo should give people an idea of the company’s quality and values and they will be able to relate to it. One way of building your company’s brand image is through a unique and timeless logo design.
A design might be a masterpiece but may not be good on a logo. One thing that you should keep in mind is a logo is not there to make people know how good a designer is. Logos are there to speak for your company and it is judged based on the elements forming the design. Here are some tips in making a logo that will be something that people will remember because of its uniqueness.
You logo should stand out among your competitors. Make a unique logo that when people see it, they will only think of your company and not be confused to what company it belongs.
Logo fads and trends may be there for now, but will soon die out and so experts suggest not to follow them. A great logo design is not only unique but timeless which means that it stands the test of time and will be there as long as your company exists.
The simple three pointed star logo of Mercedes Benz is an example of a timeless logo. It has stood the test of time being there for more than 80 years. This logo has survived in people’s minds through all the wars and economic down turns, and it is one of the most recognized logos worldwide.
Copying or getting inspiration from another company’s logo is a no-no in logo design. You will not have your own identity if you do this and you can be in trouble legally for trademark violations.
Brochures, magazines, business cards, and websites are forms where logos are displayed so your logo should be designed in such a way that it looks equally good and equally compact on all these forms. In your logo, the text should be readable, neither too small nor too big.
A simple logo can still be a beautiful one. Use simple fonts for your logo so that they are easy to read. Colors should be at a minimum of at most three and you should not use more than three types of fonts. If you don’t want you logo to be a forgettable one, then don’t mess it up with too many colors and fonts.
The best logos that people remember are unique, simple and adaptable logos.