During its annual F8 developer conference, Facebook’s CEO Mark Zuckerberg announced that FB was creating a dating service. Are you interested in growing your online dating business? How can FB’s new service help you? Where can you get a reliable and affordable adult dating merchant account? This article will give answers to your questions.
Facebook’s new service will enable users older than 18 to create a dating profile. This won’t be their main profile and won’t be visible to their friends. It’ll show to potential matches based on interests, dating preferences, location, and mutual friends people have in common.
So, thanks to their events and groups, users will be able to discover potential matches on FB. According to Zuckerberg, the service is focused on building real long-term relationships, not hookups. Of course, this creates new opportunities for marketers and business owners.
By the way, if you need a secure and low-cost adult dating merchant account for your business, you can obtain it from a reputable payment processor. Just look for a respectable high risk merchant services provider that’s ready to offer the best merchant services tailored to your specific business needs.
Now, let’s see what potential Facebook’s new service has for marketers and business owners. First of all, the data on Facebook can tell you who the strongest audiences and personas are for your own business. By knowing the events in someone’s life, you’ll be able to attract him/her to your product or service.
FB’s dating services will allow you to not only select the right audiences but target them at the audience at the right moment. You can target them right when people are looking for a perfect date idea. So, this opens up striking doors for businesses conducive to first dates like movie theaters and museums, as well as bars with karaoke nights, and more.
The top result for marketers is that people trust and engage with what they find in their News Feed more. This is where people find your advertisements. In fact, Facebook currently has 200 million people who list themselves as single, as Zuckerberg said. FB’s CEO believes there’s something to do here.
Author Bio: Electronic payments expert Blair Thomas co-founded eMerchantBroker, serving both traditional and high-risk merchants by offering an adult dating merchant account and much more. His passions include producing music and traveling.